A quick search using the terms "Facebook" "organic reach" and "paid reach' turns up reams of results over the social media giant's moves to control how any content posted to its network is seen and even engaged with.
Growing frustration amongst novice page owners and even the elite of social media management points to several issues.
On his website, Jon Loomer, a self-described advance Facebook marketer said: "Is organic reach down for pages? Yes, overall it is. Is it dead? Absolutely not. It’s not even close."