Nike delivers swift kick to Kanye after his latest twitter rant

Nike delivers swift kick to Kanye after his latest twitter rant

If you didn't witness the self-proclaimed King of Rap -- Kanye West -- beg Facebook co-founder Mark Zuckerberg for money on Twitter on Monday, there's much you missed.

The celebrity's inner battle raged on in public view as he spoke about not having "enough resources" to create the work he needs to, about his responsibility to provide (Louis Vuitton) for his family and of course his sure-to-happen domination of the music, fashion and everything else that may ever exist in this world and galaxy. Everything of course, except his own social network. 

West took to the Twitter soapbox to lament over how he had to invest his $53 billion in the industries he hopes to make money from and how it was now up to the private sector to support the continuation of the blessing that is Yeezy.

Adidas took to West's incessant begging and reportedly pledged support to the performer. They were joined by other unnamed individuals which left West feeling an understated happiness.

The sports brand was contrasted to Nike who reportedly took West's design of kicks and cut him out of any profit-sharing.

When West tweeted at Nike over a news article that sales had dropped with Adidas' has increasing, nobody expected Nike to retaliate and turn the joke on him.

According to reports, West isn't in debt but rather the figure reflects how much he put into his ventures out of is own pocket. 

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